The 20 definitions offered by the American Marketing Association are relatively similar, with the 2007 appearing a bit more concise.Note that the definitions make several points: Delivering customer value.The central idea behind marketing is the idea that a firm or other entity will create something of value to one or more customers who, in turn, are willing to pay enough (or contribute other forms of value) to make the venture worthwhile considering opportunity costs.Value can be created in a number of different ways. (Irvin Shrewsbury) by Camp, Wadsworth by Caussade, J. de by Mc Mahon, Ella by Halévy, Ludovic by De Leon, Daniel by Sue, Eugène by Mérimée, Prosper by Waller, E. (Emily Mary) by Halévy, Ludovic by Halévy, Ludovic by Halévy, Ludovic by Halévy, Ludovic by Berthier, Ferdinand by Vizetelly, Ernest Alfred by Zola, Émile by Berthier, Ferdinand by Stendhal by Weyman, Stanley John by Yonge, Charlotte M. Claiborne by Scott, Walter by Anonymous by Crockett, W. (William Shillinglaw) by Irving, Washington by Alcott, Louisa May by Hamilton, Frederick W. by Gastine, Louis by Lermina, Jules by Coit, Adelin Balch by Newton, Grace Clarke by Newton, Richard by Meadowcroft, Wm. (William Henry) by Paul, John Dean, Sir by Rexford, Eben E.
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Introductory microeconomics (115 or equivalent) is required.
A third aim is to apply these tools to settings from economics and from elsewhere. Problem sets: 30% Midterm examination: 30% Final examination: 40% Please take a few minutes to share your thoughts about this course through the survey linked below.
View class sessions » This Yale College course, taught on campus twice per week for 75 minutes, was recorded for Open Yale Courses in Fall 2007. One aim of the course is to teach you some strategic considerations to take into account making your choices.
Download all course pages [zip - 10MB]Video and audio elements from this course are also available on: Ben Polak is Professor of Economics and Management in the Department of Economics and the School of Management at Yale University. A second aim is to predict how other people or organizations behave when they are in strategic settings. We will learn new concepts, methods and terminology. Most of the reading for this course comes from the first ten chapters of Dutta or from the first two parts of Watson. The readings are not compulsory, but they will help back up the class material.