This is where Facebook takes the advertising crown.Indeed, Facebook is very useful for the promotion of dating sites, but of course, there’s a catch. The vocabulary and semantics of the online dating ads have not yet been investigated, although a number of studies in psychology and evolutionary anthropology have identified important personal trait categories, such as age, physical attractiveness, resources (current or future earning potential), and commitment to the relationship (Bereczkei & Csanaky 1996; Bereczkei et al. Conclusion Sources and resources References web-based corpus processing software tool for linguistic analysis, in order to compare the language of men looking for women, men looking for men, women looking for women, and women looking for men. Linguistic research into the language of online dating ads is still scarce.
Facebook also uses member photos in ads, but this particular mis-match is not directly their fault and could be a violation of TOS.Similarly to Pawłowski and Dunbar’s (2001) study, sexiness is not statistically significant in either of the heterosexual groups, although the sexual relationship category is statistically significant for homosexual men.However, even in this subgroup, general relationships based on friendship appear to be more important than sexual relationship. Robin Dunbar was involved in a series of evolutionary psychology investigations of different categories of words in Lonely Hearts advertisements (Waynforth & Dunbar 1995; Pawłowski & Dunbar 1999a; Pawłowski & Dunbar 1999b; Pawłowski & Dunbar 2001) that found that men and women attached different levels of importance to the following five categories of traits: attractiveness, resources, commitment, social skills and sexiness. 1997; Greenlees & Mc Grew 1994; Wiederman 1993), as well as entertainment and social skills (Miller 1998).