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After four years, scads of lays, and many great girlfriends (plus plenty of failures along the way), he launched this website.

Online dating: It is not that hard, and yet so many people make it so hard.

I was going to write about something else today -- I have a couple of big-concept posts I've been meaning to write up and get around to -- but, heck, the last post I put up was a big-concept post so I figured let's have a quick breather from that and get something a little lighter up first. I've been all too guilty of this myself -- sending super-long messages.

This topic came up as I got to an email from a reader. And what I found was that I was often disappointed -- I'd put all this time and effort into a monster of a message, and then... There are a bunch of lessons I eventually took away from those experiences that I'll share with you today.

A one-sentence message probably isn’t saying enough, but you also don’t want to send a novel.

Responding to a few items in a person’s profile will take somewhere between three and eight sentences; if you find yourself writing a six-paragraph missive, work that delete key.

So, he set to work and read every book he could find, studied every teacher he could meet, and talked to every girl he could talk to to figure out dating.

These top 3 intros to avoid include “hi,” “hey,” and “hello.” Sorry if these have been your go-to’s, but it’s time to switch things up.

Instead, opt for options such as the next three most popular greetings, which perform better with response ratings.

Overall, more informal standard greetings did very well.

So rather than a simple “hey,” or “hi,” go for a “howdy,” which received almost a 45% response rating!